Playbooks by industryLatest
Restaurant social media from one menu: a 4-week plan
Turn one menu into a month of restaurant posts with pillars, hooks, formats, captions, shooting prompts and metrics to track.
10 min read
Read articleThe Hookbird blog
Notes on the first two seconds
Hooks, formats and playbooks for short-form social. Specific, sourced, and written to be used today.
Competitor research
9 min read
How to study competitor ads without copying them
A routine for the Meta Ad Library and TikTok Creative Center: what to search, how to read days live and variants, and how to find your own angles.
UGC & formats
9 min read
TikTok slideshows: why the cheapest format often wins
Learn why TikTok slideshows are cheap to test, how to structure each slide, text style choices, ideas, and mistakes to avoid.
UGC & formats
10 min read
AI UGC ads: what talking heads can and can’t do
A practical guide to AI presenter videos for UGC-style ads, with use cases, limits, disclosure checks, scripts, and workflow tips.
Hooks
9 min read
24 hook patterns that stop the scroll
Copy 24 hook patterns for TikTok, Reels, Shorts and carousels, each with a template, a filled example, a backfire note and a simple way to test it.
Your next post needs a better hook.
7 days free. ◆ 50 credits. No card.