Free tool
Free hook generator for short-form video
Describe what you sell. Get 5 opening lines for TikTok, Reels or Shorts, each scored 0–100 with the pattern behind it. No sign-up.
The Hookbird Score
We score your hook against the ads that already won.
- 01
Tested against winning ads
We compare your hook with real ads that brands kept paying to run for weeks. Advertisers don’t keep funding ads that lose money: those openings are proven.
- 02
Judged on 6 criteria
Stop power, clarity, specificity, curiosity, relevance and credibility, each graded against calibration hooks we chose.
- 03
Matched to a proven pattern
POV, mistake, numbers, call-out, curiosity gap and 5 more.
- 04
Timed for 2 seconds
Read time and length count: that’s all the time a hook gets before the thumb moves on.
One score, 0–100.
Our own weighting blends all four into the Hookbird Score and a top-X% rank.
An estimate to compare hooks, not a promise of views.
FAQ
Questions, answered plainly.
Is the hook generator free?
Yes. You get 5 runs a day without an account. Each run writes and scores 5 hooks. In Hookbird there is no daily cap for normal use.
What is a hook?
The first line of a short video: the on-screen text and the first spoken words. It decides whether people keep watching in the first two seconds.
How is the score calculated?
We compare each hook with real ads that brands kept running for weeks, grade it on 6 criteria against calibration hooks, match it to a proven pattern and check its read time. Our own weighting blends these into the Hookbird Score, 0–100. It is an estimate to compare hooks, not a prediction of views.
Can I use the hooks commercially?
Yes. The hooks are yours to use in your posts and ads.
Do you store what I type?
No. The free tool does not save your product description or the hooks. It only counts runs to keep the tool free.