Video and UGC presenters
5–10 s clips (◆ 45–90), animated stories and talking-head UGC (◆ 120 for 15 s). Publer lists AI text and images.
Comparison · last checked Oct 2026
Hookbird vs Publer: cheap bulk scheduling vs hook-first creation
Publer is a low-cost, per-account social media scheduler with a free plan, strong CSV bulk scheduling, AI text and images, and a beta MCP server. Hookbird writes and scores hooks, generates the posts (UGC-style talking heads, slideshows, wall-of-text, images, short video) and schedules them to 30+ networks.
| Feature | Hookbird | Publer |
|---|---|---|
| Price | ||
| Entry paid plan (monthly billing) | $23/mo Starter ($19/mo yearly) · 300 credits | From $5/mo per account (Professional) |
| Next plan up | $33/mo Team ($27/mo yearly) · 10 channels | From $10/mo per account (Business) |
| Free plan | No | Yes: 3 accounts, 10 scheduled posts each |
| Free trial | 7 days, ◆ 50 credits | 7 days (Professional), 14 days (Business) |
| Publishing | ||
| Channels on the entry plan | 5 (5 / 10 / 30 / 100 by plan) | Priced per account |
| Networks | 30+ incl. TikTok, Instagram, YouTube, X, LinkedIn, Threads, Bluesky | 13 incl. WordPress, Telegram, Mastodon, Bluesky |
| Scheduling & calendar | Unlimited posts, every plan | Yes, strong bulk scheduling |
| Creation | ||
| AI captions / copy | Yes | AI Assist (unlimited on Business) |
| AI images | From ◆ 1 per image | AI Assist images |
| AI video | 5 s / 10 s clips, animated stories (◆ 45 / 90) | Not listed |
| AI UGC presenters (talking heads) | 15 s / 30 s talking heads (◆ 120 / 230) | Not listed |
| Intelligence | ||
| Hook scoring | Hook Lab: score, rewrite, percentile | Not listed |
| Competitor ads | Radar: competitor ads + TikTok trends | Not listed (competitor analysis on Business+) |
| Benchmarks vs your niche | Niche benchmarks with cited sources | Not listed |
| Agents & data | ||
| MCP server (Claude, ChatGPT…) | 31 tools; Claude, ChatGPT, OpenClaw, Hermes, Grok | Beta: Enterprise and eligible Business |
| Public API | Public API, SDK, webhooks | Eligible Business and Enterprise |
| Import / auto-post | RSS auto-post | CSV (500 posts per file), RSS |
Where Hookbird is different
What you get that Publer doesn’t list
Hook Lab
Every hook gets a score, rewrites and an estimated percentile before it goes out.
Radar and benchmarks
Competitor ads, TikTok trends and niche benchmarks with labelled sources, on every plan.
Agents for everyone
MCP server, public API and webhooks from Starter. Publer’s MCP is in beta for Enterprise and eligible Business customers.
Be fair
When to pick Publer instead
- You schedule large volumes from spreadsheets: Publer imports up to 500 posts per CSV file.
- You only have a few accounts and want the lowest cost, or the free plan.
- You post to WordPress or Facebook Groups, which Publer lists.
- You already make your videos elsewhere and want a cheap, capable queue.
Switching
Moving from Publer
Hookbird has no CSV importer today, so there is no one-step move of a Publer queue. Connect your channels in Hookbird (OAuth, a minute or two each), set RSS auto-post for your feeds, and let Publer finish what is already scheduled.
FAQ
Hookbird vs Publer: questions
Is Publer cheaper than Hookbird?
For a few accounts, yes: Publer Professional starts at $5/mo per account and there is a free plan. Hookbird is $23/mo flat for 5 channels including ◆ 300 generation credits.
Does Publer make AI videos?
Publer’s AI Assist writes text and generates images. AI video and AI presenters are not listed as of October 2026.
Does Publer have an MCP server?
Yes, in beta for Enterprise and eligible Business customers. Hookbird’s MCP server is on every plan.
Can Hookbird import a CSV like Publer?
Not today. Hookbird supports RSS auto-post, the public API and the MCP server for bulk work; an agent can schedule a batch of posts through MCP.
Which supports more networks?
Hookbird lists 30+; Publer lists 13, including WordPress and Facebook Groups.
Last checked: Oct 2026 · sources
Publer facts come only from the pages below. Prices change; if something here is out of date, the vendor’s page wins. Hookbird facts come from our own pricing page.
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